Thesis Title: Drivers and outcomes of a strategic learning approach to digital marketing in international markets: The contingent role of the host country environment
My name is Marina Christofide, I come from Cyprus, and I am a current marketing doctoral candidate at Leeds University Business School. I have obtained a bachelor’s degree in Business and Public Administration from the University of Cyprus (2018) and a master’s degree with distinction in Corporate Communications, Marketing, and Public Relations from the University of Leeds (2019).
My main research interests focus on global marketing and marketing strategy, on the effect of marketing dynamic capabilities on the firm performance, on the today’s digital and social media marketing as well as on the sustainability marketing communications.
I am so happy to be a member of the Student Forum and share my experiences, knowledge and skills with other postgraduate researchers. I know that a PhD journey can be quite challenging, stressing and isolating some times, but it’s up to us to make the journey as exciting and interesting it should be. Give me a message if you want to talk any issue (small or big) regarding your PhD.